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Barclays announces M.anifest as brand ambassador as it rebrands to Absa #JourneytoAbsa

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Barclays Bank Ghana, has unveiled the internationally acclaimed and award-winning Hip-Hop artiste, M.anifest as their brand ambassador. This comes ahead of its rebranding to Absa Bank Ghana Limited on Monday 10 February 2020.

M.anifest is known for his musical boundary crossing, multilingual wordplay, and a refreshing hybrid song writing approach that acknowledges both his Ghanaian upbringing and his sojourns in the West. Described in 2015 by the Guardian (UK) as “the foremost rapper on the continent” M.anifest’s originality and impressive lyricism has earned him collaborations with musical giants such as Tony Allen, Burna Boy, Damon Albarn, Flea (Red hot Chili Peppers), Erykah Badu, Femi Kuti, A.B Crentsil and more.

Ms Nana Essilfuah Boison, Marketing and Corporate Relations Director at Barclays Bank Ghana noted, “as a forward-looking bank deeply rooted in Africa with global connectivity and a passion for excellence, we are excited to be associated with M.anifest, who exhibits and exudes similar characteristics and passion.”

“As we become Absa, we are not only building on our 100-year heritage in Ghana, we are also one of Africa’s top three largest banks, backed by a large capital base and strong balance sheet with a commitment to connect people’s dreams with financial opportunities,” she added.

On his part, M.anifest noted that “It’s an absolute thrill to be brand ambassador for Absa, a forward-looking bank with a global scale. My career has led me on a path of upholding global standards of excellence whiles maintaining local relevance. I believe Absa represents this on a higher scale in banking, thus the synergy is seamless. I’m looking forward to this new chapter in which together we bring more value and unique solutions to individual Ghanaians and Ghanaian businesses.”

Many people are already warming up to their vibrant new brand with its exciting and refreshing shades of red. Since the announcement by its parent company, Absa Group, the bank has been working in a systematic approach to embed the new warm, bold and passionate Absa brand in the hearts of Ghanaians, as the brand that helps people find a way to get things done and bring their possibilities to life.

Source: Ameyawdebrah

Singer, Songwriter, scriptwriter, blogger, lover of the creative arts, brands and communications expert.

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Shatta Wale goes hard on VGMA Ban issue || Watch

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Shatta Wale has reacted to comments raised during Charterhouse first ever meeting with the press on a Facebook live video.

On the back of Charterhouse Productions’ statement that the indefinite ban placed on Shatta Wale holds until the newly constituted board overturns it, the dancehall artiste has barked, describing staff of the firm as ‘fools’.

At a press engagement ahead of the 21st edition of the Vodafone Ghana Music Awards (VGMAs), Theresah Ayoade, Chief Executive Officer of Charterhouse said the company was “taken aback” by the behavior of Shatta Wale during the 20th edition of the event which brought proceedings to a temporal halt and put the image of their brand into disrepute.

She recalled interactions they had with Shatta Wale prior to the event said the organization took a decision to include the dancehall artiste who had been barred from the scheme for insulting it, because he had on countless occasions shown remorse.

Among other things, she called on the media to grow beyond Shatta Wale and Stonebwoy, stressing that Sarkodie who was crowned Artiste of the Decade has not been celebrated enough after the enviable achievement.

“Can you as the media help the industry rise above these two? Let’s rise above these two and let the industry breathe and move on,” she appealed. “Sarkodie won artiste of the decade and nobody even talked about it.

The industry is bigger than these two artistes and that what I want you to go back with. There are a lots of young people who need the opportunity so let’s move on.”

Her remarks have infuriated Shatta Wale as the musician has launched a scathing attack on the staff of the company.

“You guys don’t think, you are fools,” he said in a Facebook live feed.
The board of the scheme was not left out. Some salvos were directed to them too!

source: Ghanamusic

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Golden Nsogbu Biography & All You Need To Know About The CEO Nsogbu Records

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Golden Nsogbu, CEO of Nsogbu Records
Do you want to know about an expertise in Music Industry? Here comes the biography of a young Nigerian business magnate and investor who is always focus in actualizing dreams. Ewofobe David popularly known as Golden Nsogbu, is the founder/CEO of Nsogbu Records which deals on signing and Bringing The Young Talent to a lime light via Entertainment Industry.
Inspired by the likes of Donjazzy, Dr Dolor and Emoney, Golden Nsogbu is simply a goal oriented entrepreneur with well packaged achievements.
Enough of his expertise, lets get to know him better.

Early Life & Background
Golden Nsogbu was born in Delta State on June 7, 1992 into the family of Ewofobe
He is originally a native of Ughelli North in Delta State.
He attended Government science secondary Maitama Abuja,
He also Attend University of Alberta Canada

Golden Nsogbu Biography & All You Need To Know About The CEO Nsogbu Records

My Aims & Visions in the Industry is to make Nsogbu Records Bigger And Influential, And also to produce different Star stars in the Industry, He Quote!!!

Nsogbu Records was launched due to the love I have for Music and also to bring out different talent out there, for the world to know Them!!!.

About Nsogbu Records
Here’s what you need to know about Nsogbu Records:
Nsogbu Records is a Trusted Recording Media company duly registered under Nigeria’s Corporate Affairs Commission with the name “Nsogbu Records“ We take pride in giving Young Talent the best of Upbringing In The Entertainment Industry and at the same time never limit their choices to the norm. We are the best but believe in simplicity, and soon we would take over Nigeria and beyond, Nsogbu Records was launched in the year 2018 and has a frontier act named Popular via IG @popularisloud

Golden Nsogbu Biography & All You Need To Know About The CEO Nsogbu Records

Instagram: @nsogbu_records_
Company Email: official.nsogbu.records@gmail.com

CEO Contact:
Golden Nsogbu is also on Instagram @golden_nsogbu

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Stop Online Hate Speech, GIFEC Admonishes Ghanaian Youth

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The Ghana Investment Fund for Electronic Communications (GIFEC) has re-entrenched, its admonishment to the youth to end hate speech now!

In September 2019 GIFEC kick started this drive in collaboration with the United Nations Educational, Scientific and Cultural Organization (UNESCO) and launched the project, dubbed “ICT and Media: Efficient Tools for the Youth in Preventing Violent Extremism”.

The project aims at preventing violent extremism using Information and Communication Technology (ICT) to safeguard human values, counter negative behaviors and violent extremism online. It coincided with the call by the President of Ghana, His Excellency Nana Addo Dankwa Akufo-Addo at the maiden Kofi Annan Peace and Security (KAPS) Forum.

The President at the forum underscored the urgent need to tackle the issues of endemic poverty, illiteracy and bad governance which are enablers to cultivate extremist ideas. He further called on Nations to provide a platform for robust engagement on global peace and security and adopt new strategies to counter the shared and unprecedented threat of terrorism and violent extremism in the sub-region. A call, which came in at the right time as GIFEC and UNESCO, had set out a campaign on countering violent extremism.

The youth focused sessions in the first phase trained three hundred (300) young men and women in the Ashanti and Western North Regions. Beneficiaries who were thankful for the transformational experience from the workshop. The participants were made up of teachers, members of religious bodies, students from senior high schools and tertiary institutions, entrepreneurs and people from the informal sector.

UNESCO as a key stakeholder in forging a culture of peace puts young people at the very heart of efforts in educating the populace on the root causes of violent extremism, as there is a growing concern of several young persons are recruited on a daily basis to join groups with extremist ideologies such as al-Qaeda.
It has, therefore, become necessary to make the Ghanaian youth aware and equip them with the requisite digital skills, which are fundamental to stimulate the prevention of violent extremism and make them active participants and change agents of the information and communication society.

Mr. Abraham Kofi Asante, the Administrator of GIFEC at the maiden launch noted that the disarming process of violent extremism must begin with human rights and the rule of law, with dialogue across all lines by empowering the youth through education and skills for decent jobs as technological and cultural competencies are required to sharpen the youth’s critical thinking. Such interventions must start very early in homes, communities and on the benches of schools he ended.

The training gave an expose on the youths’ rights and responsibilities and youth empowerment to enable them channel energies into a productive future. The final stage of the training was on advance technical enlightenment on social media, this session allowed the development and finalization of media productions of animations, infographics, fact sheets, videos and imaginary and audio-visual modules to be used during the online prevention campaigns.

The third phase encapsulates an online no hate speech campaign. Hate speeches can be classified as words that are abusive and threatening, which are spoken or written to express prejudice against a particular group or individual, especially based on race, religion, gender and ethnic origin.
As the use of the internet has become more pervasive and the main source of information amongst the youth, GIFEC is relentlessly pushing the “No Hate Speech” Online Campaign to help educate and eradicate the menace.

The campaign aims at combating hate speech by mobilizing young people to speak up on their human rights and democracy online. As mentioned early on, a balance of fundamental rights and principles, including freedom of expression and the defense of human dignity needs to be established.

The campaign seeks to reduce the acceptance of hate speech both online and offline, through human rights education and awareness-creation, youth participation and media literacy. It provides the youth, educators, and campaigners with efficient tools to combat and ultimately prevent violent extremism, hate speeches and cyberbullying, which are some of the current technological challenges.

GIFEC is currently on a social media campaign with the hash tag #NoHateSpeech as its rounding up and encouraging youths to nip in the bud hate speeches and to pledge support to the cause.
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