Dr. King SMADE, Founder and CEO of SMADE Entertainment Group and Co-Founder of Afro Nation, has officially arrived in Harare, Zimbabwe at the invitation of Nyaradzo Group and AfriLegacy. This strategic visit marks the beginning of a multi-country partnership designed to strengthen cultural, creative, and diplomatic relations between Southern Africa, West Africa, Zimbabwe, and the United Kingdom.
The visit forms part of ongoing preparations to explore new entertainment, cultural exchange, and creative-economy collaborations within Zimbabwe, spotlighting the country’s growing influence as a creative hub in Africa. SMADE Entertainment and its partners are also exploring opportunities for festivals, live events, and tourism-led experiences that position Zimbabwe as a key player in the global Afrobeats and cultural-diplomacy landscape.
“Zimbabwe is a very special country,” said Dr. King SMADE. “My hope is to see unity, pride, and patriotism among Zimbabweans and Southern Africans. Culture is our most powerful export, and through collaboration, we can strengthen our shared creative identity on the world stage. ”
About Dr. King SMADE
Dr. Adesegun Adeosun Jr., popularly known as Dr. King SMADE, is a Nigerian-British entrepreneur, cultural architect, and one of the most influential figures in Africa’s creative economy. He is the Founder and CEO of SMADE Entertainment Group, and Co-Founder of Afro Nation, the world’s biggest Afrobeats festival brand.
Over the past two decades, Dr. SMADE has played a defining role in globalizing Afrobeats and African culture, producing over 200 events across more than 20 countries, and working with international superstars including Burna Boy, Wizkid, Davido, Asake, and Tiwa Savage. His work bridges entertainment, tourism, and diplomacy, using music and culture as tools for economic empowerment and global unity.
Through his latest initiatives, including KNGDM, SMADE Next Gen Academy, The Gospel of Afrobeats, Dr. SMADE continues to champion Africa’s creative future, connecting governments, institutions, and diaspora communities to drive sustainable cultural exchange across continent.
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