Dr. King SMADE, Founder and CEO of SMADE Entertainment Group and Co-Founder of Afro Nation, delivered a powerful and insightful speech at the Diaspora District Global Education Conference, held at Alisa Hotel, Accra – Ghana, where he shared practical knowledge on promotion, venue ownership, infrastructure development, and youth empowerment within the creative industry.
During his address, Dr. King SMADE emphasized the importance of owning and controlling venues as a strategic move for creatives and entrepreneurs, noting that ownership creates sustainability, long-term value, and independence within the industry. He broke down effective ways to promote events, brands, and creative projects, highlighting the need for structure, consistency, and strategic partnerships.
He also spoke extensively on building strong infrastructures that can support creative growth, stressing that without solid systems, talent alone cannot scale. A major focus of his talk was on supporting and empowering young creatives, encouraging investment in mentorship, resources, and platforms that allow emerging talents to thrive.
Looking ahead, Dr. King SMADE challenged attendees to prepare for the future, urging creatives, business owners, and policymakers to adapt to evolving trends, technology, and global opportunities. He shared real-life lessons and experiences from the various businesses he has built over the years, offering honest insights into challenges, growth, and resilience.
The session was both inspiring and educational, leaving participants with actionable ideas on how to build lasting creative ecosystems and position themselves for what lies ahead.
About Dr. King SMADE
Dr. Adesegun Adeosun Jr., popularly known as Dr. King SMADE, is a Nigerian-British entrepreneur, cultural architect, and one of the most influential figures in Africa’s creative economy. He is the Founder and CEO of SMADE Entertainment Group, and Co-Founder of Afro Nation, the world’s biggest Afrobeats festival brand.
Over the past two decades, Dr. SMADE has played a defining role in globalizing Afrobeats and African culture, producing over 200 events across more than 20 countries, and working with international superstars including Burna Boy, Wizkid, Davido, Asake, and Tiwa Savage. His work bridges entertainment, tourism, and diplomacy, using music and culture as tools for economic empowerment and global unity.
Through his latest initiatives, including KNGDM, SMADE Next Gen Academy, The Gospel of Afrobeats, Dr. SMADE continues to champion Africa’s creative future, connecting governments, institutions, and diaspora communities to drive sustainable cultural exchange across continent.
Source: Ghanamusicblog.net
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