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Bizzle CEO: High Artist Fees Causing Afrobeats to Decline

Mr. Berny Sarfo, a renowned UK-based Ghanaian promoter, believes that the global fall of Afrobeats is primarily due to the high rates that artistes charge when they are booked to perform on international music platforms.

According to Mr Sarfo, CEO of Bizzle Entertainment, Afrobeats artistes failed to protect the genre during its peak because they were more focused about the immediate earnings they would receive from major event organisers such as Live Nation.

He added that some overseas events organisers are less motivated to organise events for Afrobeats artistes due to expensive performance fees, and may not break even after hosting shows.

Mr Sarfo also asserted that Afrobeats artistes have stopped putting in the hard work with the genre which has culminated in its struggle to make waves across the globe which according to him is a major worry.

“Honestly this is all happening now because we haven’t been smart enough about this at all. The minute we saw big money from Live Nation, we forgot the hardwork and effort we had invested into the craft and immediately forgot our identity.

Written by joseph ofori

Singer, Songwriter, blogger, lover of the creative arts.

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