Rapper and Fashion designer, Kanye West has ended his partnership with retailer, Gap.

Kanye who signed the deal with Gap in 2020 had hoped the collaboration could breathe new life into the Gap brand but on Thursday sent a formal notice proposing to end the deal while accusing the firm of failing to honour terms of the deal, including opening standalone stores for his Yeezy fashion label.

The first signs of strain between both parties started when the first item produced under the partnership, a $200 (£173) puffa jacket, did not go on sale for a year. This led to reports that Gap was frustrated by the slow rollout of Yeezy products, which also included a plain hoodie in bright colours for $90.

West, also repeatedly criticised the company on social media, accusing it of copying his designs, excluding him from meetings and ignoring his requests to join the board of directors.

“Gap left Ye no choice but to terminate their collaboration agreement because of Gap’s substantial noncompliance,” said Nicholas Gravante, West’s attorney with Cadwalader Wickersham & Taft, in an emailed statement to the AP. “Ye had diligently tried to work through these issues with Gap both directly and through counsel. He has gotten nowhere.”

Gravante said that Gap’s failure to comply with the terms of the contract has been costly. He said West plans to begin opening Yeezy retail stores.

West, a highly successful rapper branched out to fashion in the last decade and has had success with the Yeezy sell-out trainers, foam sliders and boxy, oversized clothes in colours like beige and black.

GAP had been hoping the partnership with West would resonate with customers in a period of declining sales. For Yeezy, being in more than 1,100 Gap stores worldwide would have put his brand in front of more people.

West has had a history with Gap. He worked at one of its stores in Chicago as a teenager. And he told Vanity Fair magazine back in 2015 that he wanted to be creative director for the brand

Yeezy owned by Kanye, was valued at $2.9bn in 2020 when the 10-year deal with Gap was announced. Ye also has a seperate partnership with Adidas, which is due to expire in 2026.

THANK YOU for constantly reading stories and downloading songs on GhanaMusicBlog. Kindly like, follow, comment and SHARE stories on all social media platforms for more entertaining updates! Do you have content that you want featured on GhanaMusicBlog? Reach out to us via Email at ghanamusicblog@gmail.com or on WhatsApp on +233247647892.

Making Ghana proud over the weekend in Munich were the boys from Lynx Entertainment, KiDi & Kuami Eugene who are currently on tour.

After weeks of anticipation, Europe experienced the energy and showmanship of two of Africa’s great performers.

KiDi & Kuami Eugene took their A-Game to Munich, the most populous city of the German state of Bavaria on September 9.

Fans who thronged the Backstage Halle in Munich enjoyed the thrilling performances by the two Ghanaian acts alongside DJ Vyrusky.

The night was filled with excitement as the Golden Boy KiDi dished out some of his biggest hits including ‘Touch It’, ‘Say Cheese’, ‘Enjoyment’, ‘Mon Bebe’ etc.

Rockstar Kuami Eugene kept the tempo high with tunes like ‘Dollar On You’, ‘Love Nwantiti’, ‘Open Gate’, ‘Angela’, ‘Confusion’, ‘Never Carry Last’ etc.

Munich will forever remember the two Lynx Entertainment acts for their stagecraft on the night of September 9.

The Europe tour train continues with major stops in Cologne, Berlin, Amsterdam, Rotterdam, Hamburg and other cities.

Ace Ghanaian Highlife artiste, George Kwabena Adu, aka Kwabena Kwabena has hinted on the date for the release of his upcoming album.

In an interview with the prominent radio personality, Andy Dosty on Hitz FM’s Daybreak Hitz, Kwabena Kwabena stated that he is almost done with his upcoming album.

He revealed that he is currently contemplating on the number of tracks to put on the album but he believes he will settle with 18 tracks on the project.

Highlife’s very own darling boy who has been one of the main patrons of Highlife music in Ghana added that the album will be released in November 2022.

“My next album is loaded. I am thinking of putting 18 tracks on it. But by November, it will be released“, he said.

THANK YOU for constantly reading stories and downloading songs on GhanaMusicBlog. Kindly like, follow, comment and SHARE stories on all social media platforms for more entertaining updates! Do you have content that you want featured on GhanaMusicBlog? Reach out to us via Email at ghanamusicblog@gmail.com or on WhatsApp on +233247647892.