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Rema Collaborates With Shallipopi and ODUMODUBLVCK On New Album ‘HEIS’

The highest praise Rema could receive is likely that he has always had a clear vision for his art. Rema (born Divine Ikubor) has exuded the aura of a generational genius since declaring himself “the future” in 2019. His ethereal melodies, dynamic stage performances, and captivating visuals have inspired a new generation of budding artists while serving as a beacon for Afropop’s global rise. Much has transpired since he released his debut album, Rave & Roses, two years ago, including the breakout hit “Calm Down” and its Selena Gomez-assisted remix, which catapulted him to the top of the charts in Europe and the United States.

HEIS, Rema’s follow-up to Rave & Roses, arrives unexpectedly and is packed with the unrestrained experimentation that has earned him a reputation. The album—comprising 11 songs in under 30 minutes—marks Rema’s transition into a new era as he navigates the joys of global fame and the pressures of leading African music. Determined to be recognized for his contributions to the culture, he firmly establishes himself at the pinnacle of Afropop on the punk-influenced “HEHEHE.” On the boisterous title track, he advocates for cross-continental musical fusion by incorporating Swahili, showcasing his musical grandeur.

Nigeria’s 2023 breakout talents have also joined Rema’s metaverse: fellow Benin native Shallipopi delivers a love letter to their city on “BENIN BOYS,” and Abuja rapper ODUMODUBLVCK offers a thunderous verse on “WAR MACHINE.” Yet, the narrative of HEIS remains entirely Rema’s. He asserts his readiness for further success on “MARCH AM” and boasts about his achievements on the P.Priime-produced “YAYO.” It all feels like the work of a candid creator reminding his audience that he remains at the forefront of Afropop, laying the groundwork for the genre’s future.

 

Written by joseph ofori

Singer, Songwriter, blogger, lover of the creative arts.

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