Berny Sarfo alias Bizzle, a UK-based Ghanaian music promoter says selling events with experienced musicians is easier and faster than with ‘younger’ ones in the UK. There have been discussions in the entertainment industry about why some Ghanaian artists struggle to fill arenas in the UK.
This has sparked a debate about whether a Ghanaian artist can fill the O2 Arena in London.
Speaking in an interview with 3Music TV in Accra, Mr. Sarfo, who is the CEO of Bizzle Entertainment, said that veteran musicians like Daddy Lumba, Amakye Dede, and KK Fosu, among others, sell shows more easily than current top stars currently.
“In the UK, people often come out for veteran artistes more than the current chart toppers. You would have to put in massive work to sell young Ghanaian artistes. So, the older artists tend to have more successful shows than the younger ones” he said.
When asked if a current Ghanaian top artiste could fill the main O2 Arena, Bizzle said it would be difficult for any artiste to achieve that at the moment.
He stressed the need for unity among UK-based Ghanaian promoters so that they can help grow
Ghanaian artistes and develop their fan bases in the diaspora.
Bizzle also highlighted the gap between artistes, fans, and promoters, stating the need for some kind of strong connections to ensure events are successful.
Source: GNA
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